Our company is certified cruelty free by the Leaping Bunny which is a program run by the Coalition for Consumer Information on Cosmetics (CCIC). Products bearing the Leaping Bunny symbol are certified “cruelty free” under the internationally recognized Humane Cosmetics or Humane Household Products Standards. These rigorous standards stipulate that no animal testing is conducted or commissioned for finished products or ingredients in any phase of product development by the company, its laboratories or its suppliers after a fixed cut-off date.
As a result, our cruelty free certification means that we, as a company, are bound to never test the final products on animals, nor use ingredients that have been tested on animals. We require all our suppliers to certify that the ingredients/raw materials they provide to us have not been tested on animals and we have a very strict policy with regards to that.
We also do not sell our products in China or other countries that require imported personal care products be tested on animals. We refuse to sell to those markets until their laws on animal testing change. We are happy and proud to stand by our position, as our belief in cruelty free products (and a cruelty free world) is one of our core values.

All our products are gluten and soy free. Our entire line is certified gluten free by the National Celiac Association, or NCA, which is the largest celiac support organization in the United States. Our entire product line is also soy free, which is usually hard to find in the industry, especially because most vitamin E is derived from soy. Our vitamin E is derived from sunflower seed oil. Read more on Our Brand Promise page.

For oily, flaky and dry scalps - our formulation of Balancing Shampoo and Conditioner (Tea Tree & Lavender) is designed to benefit oily, flaky and dry scalps.
For extra volume - our Volumizing Shampoo and Conditioner (Vanilla & Sweet Orange) are designed to benefit all hair types by adding volume.
For color treated hair - our Color Protecting Shampoo and Conditioner (Mango) use Sea Buckthorn and Tahitian monoi oil to help keep a healthy sheen and balance without stripping your color treated hair.
For dry hair - our Moisturizing Shampoo and Conditioner (Shea Butter & Oatmeal) are specially formulated to moisturize dry hair.
For curly or frizzy hair - our Smoothing Shampoo and Conditioner (Creamy Coconut) combo is designed especially to benefit naturally curly or frizzy hair.

One strategy we employ is reducing the amount of water contained in our products. The water content of a product is a major factor in spoilage. Due to the low water content we are able to use natural preservatives such as Japanese Honeysuckle extract and rosemary extract. Many of our other ingredients have preservative properties as well. Essentially, we give you more for your money and in the process eliminate the need to use chemical preservatives.

The natural way! We use natural essential oils and plant-based fragrance oils that have amazing aromatic properties.

Yes. Our products are free of synthetic dyes.